Beyond Your Bottom Line

This course has been adapted and modified over 15 years of its presentation. It is a crash course in the business that most dentists know nothing about, their own. In its purest form, the course participant receives a precursor packet of financial and practice statistics to prepare prior to arrival at the course. As part of their paid tuition, they will also receive a fully operating copy of the Dentics software to download onto their laptop for use at the seminar and the next six months. In addition, they are encouraged to read “The E-Myth” by Michael Gerber. This is to insure that the participant has the necessary information to participate fully in the course. It is also recommended that the doctor and his/her chief financial person within the office attend. Many times sensitive financial information, such as salaries and debt service are revealed, so the doctor should have the correct staff member (or spouse) present.

The goals for participants of this Two Day Seminar are:

• To gain control of your practice.
• To plan for owner’s compensation.
• To plan for the productivity in the number of days that you are available to work.
• To understand what numbers you should be gathering.
• To learn what motivates staff to track numbers for you.
• To set up a monitoring system for your practice.
• To demonstrate the power of using QuickBooks, Excel, Dentics, and The Revenue Planner.

The order of subjects covered over the two days is as follows:

During the course the participant receives many cookbook type applications that can be taken back to his/her office for immediate implementation. They also have the potential to return home with their business plan, budget and schedule of days to work completed for the upcoming year. In addition, many participants then find it appropriate to take the other two-day course “New Patient Exam & Consultation” as a logical follow-up. This course explores the art and science of case acceptance through patient education and creating a WOW experience throughout the entire new patient enrollment process.

About the Presenter… Mark A. Iacobelli D.D.S., F.A.G.D. – Dr. Iacobelli graduated from Case Western Reserve University School of Dentistry in 1982 after pursuing a business degree prior to that at The Ohio State University. Since then, he has acquired and maintained his Fellowship in The Academy of General Dentistry by completing numerous hours of continuing education. The continuing education has been highlighted by completing multi-year programs in orthodontics, neuromuscular dentistry, TMD treatment, esthetic dentistry, implant placement, implant restoration, and intravenous (conscious) sedation including Advance Cardiac Life Support. He is a member of the American Dental Association, the Ohio Dental Association, The Greater Cleveland Dental Association, American Association of Functional Orthodontics, a fellow in the Academy of General Dentistry, the International Association of Orthodontics, the International College of Craniomandibular Orthopedics, and the American Association of Dental Anesthesia. He has been in private practice in suburban Cleveland, Ohio since 1986 where his lives with his wife Linda and his two children Tony (1995) and Vince (1996).

About “Beyond Your Bottom Line”… What do you do at the end of the month when all you get paid is what is left over? Do you scratch your head wondering how can I make a sound business decision after looking at a profit and loss statement from your accountant? Would you like to set attainable goals to go along with a practice budget? Do you long for staff involvement to help you collect, process and interpret meaningful practice statistics in a timely fashion? Don’t give up! Learn how to analyze your practice financials and compare them to dental industry norms. Compile data that will enable you to gain control of your practice. Learn how to engage your TEAM in looking at production, collection, new patient, and case acceptance numbers to name just a few. You will come away from this seminar knowing how to implement a plan to get back on top of your game. This course has been a work in progress over the 15 years of its presentation. It is a crash course in the business that most dentists know nothing about, their own. The course participant receives a precursor packet of financial and practice statistics to prepare prior to arrival at the course. As part of their paid tuition, they will also receive a fully operating copy of the Dentics software to download onto their laptop for use at the seminar and the next six months. In addition, they are encouraged to read “The E-Myth” by Michael Gerber. This is to insure that the participant has the necessary information to participate fully in the course. It is also recommended that the doctor and his/her chief financial person within the office attend. Many times sensitive financial information, such as salaries and debt service are revealed, so the doctor should have the correct staff member (or spouse) present. A complete and extensive step-by-step manual is followed throughout the course. It will be completed and yours to take back to your practice for implementation the very next time you step into your office!

Presented by – Straight Wire Orthodontic Studies, Inc.